Robert “Ghost” Frutchey
Wraith Foundation
The F.E.A.R. Model for Business Resilience: Focus, Evaluate, Analyze, Respond
Time: 10:00–10:45 | Location: Parker C
About this session
In business, as in life, moments of pressure reveal who’s prepared — and who’s reactive. Led by a former law enforcement professional and founder of The Wraith Foundation, this breakthrough session introduces the F.E.A.R. Model — a powerful framework designed to sharpen your focus, enhance situational awareness, and guide high-stakes decision-making under pressure.
Originally developed for personal safety and threat assessment, the F.E.A.R. Model (Focus, Evaluate, Analyze, Respond) applies seamlessly to the business world — from navigating conflict and handling crises to leading through uncertainty. Attendees will explore how to stay mentally clear, evaluate risk quickly, and take confident, calculated action when the stakes are high.
Whether you’re managing a team, de-escalating a client issue, or simply striving to lead with calm in chaotic moments, this session offers practical tools that build personal resilience and create a culture of composed, purpose-driven leadership.